Strong Hair

Strong Hair is a collection of 100 looping portraits that merges the diversity and power of African hair with the blockchain. In Ethiopia, hairstyles are sculptures full of meaning. Sometimes just by looking at someone, you can identify their nation or tribe. Hair can be a social signal and a status symbol. Many of these local hairstyles are disappearing. When a hairstyle is lost, a visual language is lost with it — one that may never be repeated. Thousands of years of culture have created these looks.

Strong Hair, Various
100 Unique artworks. Award of Distinction, Prix Ars Electronica 2022 · Single-channel video, 2022
Contract 0xfe30…fd18
Creating Strong Hair
Artwork

To capture a complete view of the hairstyle, Yatreda designed and oversaw the construction of a metal platform with a 360 degree spinning camera arm. The rig was made completely with local materials and inspired and underscore that anything can be done by hand.